What do Franchisors Really Want?
Written on the 6 June 2012 by Mark Fernandez, Business Development Alliance
It is a big question to ask, and the answer does not come easily. “What do Franchisor’s want?” The best way to answer this question is to separate two key features of what a franchisor wants - what they want out of business and what they want out of a franchisee. Although the results from each may be considered independent; the franchisor will not get what they want out of business if they do not have what they want from the franchisee and visa versa.
In my history in franchising, I’ve learned that the two predominant reasons for failure are undercapitalisation and people who don’t follow the system.
So in adding together all those factors, we repeat the title question – What do franchisors really want? Well in summary of what has been said above, a franchisor should want their business to be a genuine business opportunity that can be of lasting value. They should want their business to be developed for success over the long term. If these factors are taken care of, then the rest should be a lot easier to obtain.
With strong foundations, this should lead to the achievement of the modest wants and needs of a franchisor, like GREAT franchisees, positive future development and the overall success of their franchise.
Author:Mark Fernandez, Business Development Alliance
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