Social Media; The Online Future of Your Business
Written on the 24 October 2011 by Zadro Communications
Have you created your business a Facebook page?
Tweeting daily on Twitter?
Set up a profile on Linked in?
Think you've got social media covered for your business?
Guess again, Social Media is growing faster all the time, let us show you how to use these key marketing tools! The first step to social media is Planning!
Who are you targeting?
What do you want to achieve through these sites?
How do you want your business perceived?
We also recommend that you implement a 'Social Media Policy', with Do's and Don'ts, as a guide line for your employees to follow. Here are some tips to the three big Social Media Sites:
A micro blogging site with 1.9 million Australia users; capable of posting text, videos, images or even podcasts, keep in mind it has a 140 character limit. Twitter is excellent for up-to-date news, celebrity gossip and promotions. Following the right people on twitter is key; trade media, influencers, associations to your business, and remember, only follow companies that follow you, if they are relevant! Start your tweets with these useful tools:
An online community with 10.4 million Australian users, providing you with the opportunity create Pages for your business. Facebook allows you to share information, news and promotions via text, videos and images. Facebook is an avenue to connect with your clients and customers, interact and create discussions. Get the conversation started with these Facebook pointers:
LinkedIn is a business-minded social networking site with 2 million Australia users who have the goal of generating solid business relationships. Build your corporate profile and interact with other professionals locally, nationally and internationally. We believe LinkedIn is a site that is being under-utilized; here are some tips to on how to use LinkedIn:
Contact the Zadro team and we can certainly put together a strategy for a 10 week plan to get you started. www.zadrocommunications.com.au firstname.lastname@example.org 02 9212 7867
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