Australian Franchises

No Uni education, no barrier to higher franchise profits

Written on the 23 September 2011 by 10 Thousand Feet

No Uni education, no barrier to higher franchise profits


Brian "Scratcher" Hocking typifies the success story of the 2011 winner of the topfranchise awards, Smartline Personal Mortgage Advisers. Holding a Year 11 certificate, Brian also embodies the largest group of the most profitable franchisees - those with no University education.

Research house 10 THOUSAND FEET has surveyed over 1,000 franchisees across Australia and new results have revealed a lack of tertiary education has not been a barrier to running a highly profitable franchise, and the largest core of highly profitable franchisees (26%) only hold a Year 12 certificate.** 

Harking from Melbourne's Western suburbs, Brian left school after Year 11 and has embraced the Smartline franchise system with enthusiasm.

"A university education is good and something to aspire to, however, on its own it doesn't provide you with life skills, which are equally if not more valuable. I can see that I might have been able to pick up some study skills earlier in life if I'd undertaken more formalised training I think a mixture of formal and life training is helpful.

"Having a crack at something and making mistakes is a constructive process made all the more easier when you're surrounded by supportive colleagues and mentors,"
Brian said.



Brian Hocking - Smartline Franchisee


According to Smartline Executive Director Joe Sirianni, Scratcher exemplifies why placing trust in a tried and true franchise system and adding common sense with genuine people skills equals a highly profitable combination.

"Notwithstanding the value of professional development and life-long learning, Scratcher's success lies is his motivation, commitment to relationships and local connections, and willingness to believe in strong franchise processes," Sirianni said.

10 THOUSAND FEET's Head of Intelligence Ian Krawitz said that Australian franchisees have a choice about their profitability. 

"There are always things you can do to make your franchise more profitable. Choosing the right franchise to suit your circumstance and personal passion is important, as well as researching the level of satisfaction existing franchisees have with the system. Education level is a predictor of performance, but there are so many other things you can do to set yourself apart," Krawitz said.


Author: 10 Thousand Feet

Latest Franchise News


Ralph Fioretti is a man on a mission; to bring Zarraffa’s-style drive thru coffee to Brisbane for the first time. ...Read more


    More  Australians  are  buying  king  size  beds  than  at&nbs...Read more

Twice the Coffee for Major Gold Coast Arterial Road

In what may be considered a surprise move, franchisees Jimmy and Bernadette Williams will open the doors today to another Za...Read more

View more Franchise News

Expert Advice

What is the formula for franchise growth

In order to penetrate a market, rapid franchise unit growth is important. However few franchises appreciate the impact of...Read more

Six 'Cs' for international franchise expansion

With many franchises looking to expand their franchises internationally we thought it was time to revisit Asiawide Franchise...Read more

Event Apps and Exhibitor Portal Launched.

Event technology company, iVvy, is adding more valuable, inclusive features to its eventmanagement system; increasing productiv...Read more

View more Expert Advice
EmailRSSLinked InTwitterFacebookRSSLinked InTwitterFacebook