Australian Franchises

Michel's Patisserie- Award winning coffee

Written on the 9 December 2010

Michel's Patisserie- Award winning coffee

Michel’s Patisserie specialises in the sale of specialty cakes, pastries, treats and savouries. The brand is also renowned for its exclusive award winning coffee blend which keeps bringing customers back. In fact, Michel's Patisserie was voted the best tasting coffee in Australia – July 2010 in a coffee chain - judged by the leading Australian Consumer Advocacy Magazine July 2010

A sip above the rest ….
Michel’s Patisserie is operated under license by Retail Food Group Australia who are also the ultimate owner of five other franchise systems, Brumby’s, bb’s cafe, Donut King, Brumby’s GO! and Big Dad’s Pies.
Michel’s has won multiple Franchise Council of Australia Awards and since becoming part of RFG in December 2007 it is resourced for continued growth within Australia. There is a strong focus on marketing and brand direction together with continued product enhancement and the introduction of new products. With Michel’s prominent brand and successful franchise system as key strengths, the business is positioned well for significant growth.
Michel’s Patisserie – Celebrate the Good Things
Once you’ve committed to selecting a Michel’s Patisserie franchise, we support you through a structured application process, openly exchanging information and forming a pro-active, positive relationship from the outset. All Michel’s Patisserie franchisees attend a comprehensive yet relaxed training programme at our dedicated Academy on Queensland’s Gold Coast. This is followed by constant coaching and mentoring by your field based Business Development Manager who will assist your in managing, marketing and operating your business.

Here’s what some Michel’s Patisserie Franchisee’s have to say:
“I had a look at other franchise business before I decided to buy Michel’s. I decided to go with Michel’s because of the coffee and the variety that we offer. In the morning we sell lots of coffee and cake, or raisin toast and banana bread and in the afternoon it will be a pie or savoury. In the afternoon we close late so we will have a late customer on their way home from work will grab a cake to take home for a birthday or dessert. So, it’s the variety of product that Michel’s offers that is good for me and what made me decide to buy the business as well.”

Malaykham Pham
Michel’s Patisserie Carnes Hill NSW

I worked for a telecommunications company. I was with them for 16 years and became a team leader of 30 staff. There were a lot of changes with management and the company was going through a restructure so my job was giving me more pressure with no extra money. That's when I started thinking of buying a franchise. I chose Michel's because they have a full range of products and everyone has to eat. The demand is constant throughout the day, ensuring a busy business. You've got morning tea, lunch and afternoon tea - there is such a variety so you're not limited to only one part of the day. Most of my customers are regulars - they come in every day. I have established and ongoing rapport with local businesses, workers, schools and families. I think it’s important to develop these relationships as these are the customers who visit me for all of their birthdays and celebrations and I enjoy the public interaction.

Sal Leonardi
Michel’s Patisserie Earlwood NSW

To find out more, contact us here.

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