Australian Franchises

Franchisee Success Club-World first initiative from the FCA.

Written on the 13 July 2011 by Anna Kellock,

Franchisee Success Club-World first initiative from the FCA.

The Franchise Council of Australia has launched a world first initiative, the Franchisee Success

The initiative acknowledges the breadth and depth of achievement of Australian franchisees in the
$128 billion Australian franchise sector.

The Franchisee Success Club was launched today at the FCA NSW State Conference, by FCA
Chairman Stephen Giles and Deputy Chair Tony Melhem.

Mr Giles called the Franchisee Success Club one of the most important and exciting initiatives the
FCA has ever ventured.

“The Franchisee Success Club provides an opportunity for franchisors from large and small systems
alike to recognise the performance of their exceptional franchisees”, Mr Giles said.

Franchisees can be recognised for a range of achievements, including outstanding financial
performance or achievement, community contribution, excellence in customer service, positive
contribution to fellow franchisees and the franchise system and personal success or achievements.

“We want to tell the broad and comprehensive real story about Australian franchising. In doing so
we expect the Franchisee Success Club will feature many stories from the hundreds of franchisees
who have triumphed over adversity, or achieved success from very humble beginnings. In many
ways these stories are the essence of franchising”, Mr Giles said.

Joining Mr Giles at the launch today was FCA Deputy Chair Tony Melhem, himself a two-time
winner of the FCA Franchisee of the Year Title.

“In my opinion, this is probably the best thing the FCA has done”, Mr Melhem said.

“I myself had significant adversity to deal with and l would have been delighted to have been
acknowledged for getting through that,” Mr Melhem said.

“Winning awards is great-and l would encourage every franchisee to strive to do so. But the
Franchisee Success Club adds to that elite recognition in a real and accessible way for many more
franchisees - and that is obviously good” he said.

At the launch today, Mr Giles called upon all franchisors to embrace this simple but important

“The Franchisee Success Club is a wonderful tangible way for franchisors to recognise their
successful franchisees.”

“These personal stories of individual franchisees on the FCA website will prove wonderful
testimonials to the contribution of franchising to the Australian economy and communities
throughout the country”.

“It is ambitious, with the aim of having 1,000 outstanding franchisees in the club by July 2012. But
there are about 70,000 franchisees in Australia - so 1,000 will hopefully only be a start”.

Franchisees that are part of the Franchisee Success Club will have their photo and a short bio
detailing their success story displayed on the FCA website, and they will be listed in the Franchise
Review magazine. Franchisee Success Club participants will also be invited, as an FCA guest, to be
formally acknowledged at an FCA event in their state. Each will receive a personal congratulatory
letter from the FCA Chairman, as well as a certificate and decal for display on their premises or
business vehicle.

Mr Giles said that the Franchisee Success Club would provide a platform for further benefits for
franchise systems and their franchisees.

“It will give the FCA a store of case studies to assist in providing inspiration to other franchisees and
help better engage the franchisee community. Franchisee engagement will help us to more
effectively challenge issues such as retail leasing and small business tax reform”.

“The Franchisee Success Club should also encourage non-members of the FCA to take an interest
in the franchising community and help build an even stronger member community of positive and
enthusiastic franchisees,” Mr Giles said.

Among the first to be included in the Franchisee Success Club at today’s launch were:

  • James Abson & Deanna Reeves from OPSM,Croydon,VIC;
  • Glenn Barltrop from Laubman and Pank, Brookside,QLD
  • Brett Maker from Car Care Hills District, Sydney NSW
  • Rabie Mtanos and Mitra Azimi from Looksmart Alterations Canberra and Bondi,NSW;
  • Ian Franke from Nanotek, Camden District NSW
  • Jayne Hillege from Civic Video, Gordon and Cherrybrook, NSW
  • Kimberly Narayan from Mortgage Choice, Sydney NSW
  • Adrian and Marelize Smith from King of Knives, Rhodes


For more information, please contact:
Anna Kellock, External Relations Officer
Franchise Council of Australia 1300 669 030

Author: Anna Kellock,

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