Australian Franchises

Marketminds- Specialists in Business Format Franchising

Marketminds is a consultancy business owned and run by Philip Ciniglio. The company has been operating for over 10 years providing organisations with business solutions in franchise set up, marketing strategy and management. Whatever your needs are in marketing, you can be sure that Marketminds have had prior experience in developing and executing high quality strategies to meet those needs.

Marketminds- Specialists in Business Format FranchisingMarketminds- Specialists in Business Format FranchisingMarketminds- Specialists in Business Format FranchisingMarketminds- Specialists in Business Format FranchisingMarketminds- Specialists in Business Format FranchisingMarketminds- Specialists in Business Format Franchising
Supplier Details
Company Name:Market Minds Pty Ltd
Membership: Australian Institute of Company Directors, Franchise Council of Australia & Office of mediation Advisers.


Marketminds covers the following-

* Starting a Franchise Company - A to Z
* Established Franchisor - Audit, improve and grow
* Business and Financial Modelling & Planning
* Business Mapping
* Franchise Recruitment Strategy
* National & Local Area Marketing
* Import & Export of Franchised Systems
* Personal Selling Skills & Sales Management Training
* Conference Key-Note Presentations & Workshops
* Mediation

What some of the above includes?

Creating your franchise business model (business and financial planning), Identifying your royalty or revenue stream, Creating your business and marketing strategies, Identifying your unique point of difference, Defining your companies vision and mission statements, Promotional planning, Building your local area marketing programme, Creating operational and training manuals, Briefing your lawyer for legal documents, Preparation for market entry, Franchisee recruitment systems and process (how to attract quality franchisee and where to find them), Creating a successful franchise system, Education on managing franchisees, company structure, meetings and franchisee involvement (creating unity and managing change), Information on how to avoid or manage franchisee disputes, Advice on what to do if a franchise is failing, Franchisee compliance, Franchisor compliance & Creating pro-forma business marketing plans for franchisees.

Company History:

 Managing Director Philip Ciniglio has decades of practical franchising expertise which allows him to provide informed advice to businesses wishing to franchise or existing franchisors wishing to take their business to the next level.

Through his involvement with global corporate organisations, Philip has over 30 years of business, sales and marketing experience and has held senior positions in general management, marketing, sales management and franchising. Philip has more than 20 years association with the Franchise Council of Australia, including five years as the Queensland President and a National Board Member. He has also held executive positions with well known franchised brands such as Bridgestone Australia, Donut King Australia, Century Yuasa Batteries and Bartercard Australia.

Marketminds can provide an out-sourcing option to its clients and will structure a payment plan to meet individual needs. In effect, Marketminds can function as if it were your in-house franchising and marketing department, providing services if and when they are needed.

Marketminds will not just advise but will also provide templates, plans and manuals as deliverables, which assists in not only protecting your business but also optimising your growth. Financial and strategic audits on your business can also be performed to assist in developing a range of strategies and tactics that can be implemented to build a successful franchise.

Previous Clients:

Australian Escapes, Bartercard Australia, Baskin Robbins, Bathroom Werx, Bloomtools, Capitalcorp, Country Chicken,
Direct Pest Control, Don’t Fret Pet, Event Photography, First Class Accounts, Groove Accessories, La Farge Plasterboard Distributors, La Porchetta, Manta Aviation, Mortgage Choice, Northern Territory Government, NSW Leagues Clubs and RSL’s, Queensland Government, Red Building, Red Rooster, Retireinvest, Safetyquip, Samsara Furniture and Homwares, The Chess Group, The Coffee Club, The Touch Up Guys, The Woodworkers, Thinkwater, Zarraffas Coffee & more.


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