Michel’s Patisserie specialises in the sale of specialty cakes, pastries, treats and savouries. The brand is also renowned for its exclusive award winning coffee blend which keeps bringing customers back. In fact, Michel's Patisserie was voted the best tasting coffee in Australia - July 2010
Michel’s Patisserie is operated under license by Retail Food Group Australia who are also the ultimate owner of five other franchise systems, Brumby’s, bb’s cafe, Donut King, Brumby’s GO! and Big Dad’s Pies.
Michel’s has won multiple Franchise Council of Australia Awards and since becoming part of RFG in December 2007 it is resourced for continued growth within Australia. There is a strong focus on marketing and brand direction together with continued product enhancement and the introduction of new products. With Michel’s prominent brand and successful franchise system as key strengths, the business is positioned well for significant growth.
Once you’ve committed to selecting a Michel’s Patisserie franchise, we support you through a structured application process, openly exchanging information and forming a pro-active, positive relationship from the outset. All Michel’s Patisserie franchisees attend a comprehensive yet relaxed training programme at our dedicated Academy on Queensland’s Gold Coast. This is followed by constant coaching and mentoring by your field based Business Development Manager who will assist your in managing, marketing and operating your business.
International expansion opportunities for Retail Food Group (RFG) & Michel’s Patisserie
Michel’s Patisserie is considering international expansion within the following countries Middle East, South Africa, North and South America, Malaysia, India and Asia.
For over 25 years RFG has been evolving its management, business education, marketing and operational systems and is now considered one of the most efficient, experienced and successful franchisors in food retailing business systems anywhere in the world.
Our Master Licensee partners are offered support, guidance and assistance every step of the way.
We will offer you -
• Ongoing support and follow up from the Australian Franchisor.
• Well documented technical and operations manuals.
• Tried and tested recipes and procedures.
If you believe that you have the business skill-set, functional and operational expertise required to become our Master Licensee partner then please contact us now, we will respond with our information pack outlining the benefits of a Master Licensee partnership with RFG in addition to our requirements from you as our Master Licensee partner.
Michel’s Patisserie Carnes Hill NSW
“I had a look at other franchise business before I decided to buy Michel’s. I decided to go with Michel’s because of the coffee and the variety that we offer. In the morning we sell lots of coffee and cake, or raisin toast and banana bread and in the afternoon it will be a pie or savoury. In the afternoon we close late so we will have a late customer on their way home from work will grab a cake to take home for a birthday or dessert. So, it’s the variety of product that Michel’s offers that is good for me and what made me decide to buy the business as well.”
Michel’s Patisserie Earlwood NSW
I worked for a telecommunications company. I was with them for 16 years and became a team leader of 30 staff. There were a lot of changes with management and the company was going through a restructure so my job was giving me more pressure with no extra money. That's when I started thinking of buying a franchise. I chose Michel's because they have a full range of products and everyone has to eat. The demand is constant throughout the day, ensuring a busy business. You've got morning tea, lunch and afternoon tea - there is such a variety so you're not limited to only one part of the day. Most of my customers are regulars - they come in every day. I have established and ongoing rapport with local businesses, workers, schools and families. I think it’s important to develop these relationships as these are the customers who visit me for all of their birthdays and celebrations and I enjoy the public interaction.