Put Your Franchise into 1st Place - Position Yourself Against Your Competition
“How do you stand out in a crowded Franchise market to get the best Franchisees to consider your Franchise system?”
Competitive athletes know that checking out the competition is as important as eating right, training and assessing their own strengths and weaknesses. Franchisors that want to win have to get their head in the game as well. Determining your Sustainable Competitive Advantage (SCA) starts with evaluating and identifying your strengths and weaknesses; what you are good at. Comparing this to your competition reduces risk, decreases speculative investment spend, clarifies necessary resources and saves you valuable time.
Perspective franchisees’ demand for quality systems and excellent support runs high and sometimes blurs the lines of competition. Consider a franchise network that has been
Before you analyse your competition, clarify what your business does and offers, it’s a mistake to try and be too much to too many people. If you don’t believe me then ask some
It is very easy to become insular against the realities of what is actually happening within the franchise system. The best way of increasing franchisee numbers is
It’s the 1%ers …..doing the little things, like returning calls on time, every time; being prepared for meetings and not rushing around looking for their application/ forms or
Determining your SCA, in only one of the many ways that a franchise system can go about being that little bit extra in front of the pack. Analyzing the situation gives you a leg up on the competition and you can use the information to make sure you’re the obvious choice to potential franchisees.
If you would like to discuss your competitive position further or would like help with implementing any of the ideas in this article, please contact:
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