Australian Franchises

Business Owners Urge Older Generations To Get Involved In Social Media

Written on the 21 December 2011 by SOCIAL MEDIA BUSINESS BOOSTERS

Business Owners Urge Older Generations To Get Involved In Social Media

Digital reluctance in older generations is a trend Bill Jooste is reversing by undertaking training in Social Media. With support from Australian owned company Social Media Business Boosters, professionals looking to relaunch or up-skill their careers are trained in how to consult and assist businesses with their Social Media engagement

twitter logoSenior businessman and property developer Bill Jooste was one such graduate from a Social Media course for business.   Bill Jooste's new career direction at 75 years of age will see him spreading the word about Social Media to other colleagues and friends.  "There is a big gap of understanding and many people missing out, by not understanding social media at a deeper level" Jooste says. "Reducing the fear barrier is the biggest success of my training and I'm quite amazed at the number of new skills I can use to engage in ideas and commentary online."

"Because of the web of connectivity that the growth of social media has spurred between consumers and companies, and from consumer to consumer, people are more willing than ever to speak up on a service like Twitter, or broadcast how they feel about a particular brand," says Michael Roach, Technical Trainer in the franchise and licensee division. "Studying the major airlines is a great example of Social Media as a customer service channel. People now decide to speak up about who treats them well... and who doesn't and companies are being forced to sit up and take notice and react by asking for Social Media help."

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"All business owners know they should be using social media marketing but don't know how" stated Max Collins, Director of Social Media Business Boosters. "Once trained a Social Media Business Booster can step out and help any business capitalise on social platforms. This new opportunity allows you to train, then own your own Social Media Business Booster marketing consultancy which is a real boost for job seekers wanting start working for themselves."


  • Digital reluctance is particularly strong amongst "old media" leaders, who told the Reuters Global Media Summit earlier this month they were uncomfortable with sharing personal information, especially in 140-character bursts.
  • According to a recent Pew Research Center Internet and American Life Projects survey, social network site usage among adults age 65 and older has increased 150 percent over two years, from 13 percent in April 2009 to 33 percent in May 2011.
  • Unique to the Australian market, the business licence comes with a referral system, whereby depending upon where you are located the Head Office gives you customers and companies to follow up from a stream of client enquires to fulfil.
  • One of the most competitively priced business opportunities in the market today, Social Media Business Boosters has Business Licenses with full training available. Check out the Social Media Business Boosters listing for more information on how you can become a part of this fantastic industry.


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