Upload Franchise News

Advertising Prices

These are the advertising prices as of July 2009:

Ad Type 3 Months 6 Months 12 Months
Rotating Top Banner $400 $350 $300
Island Ad $600 $550 $500
Standard Franchisor Listing $250 $200 $150
Resource Listing $50 $50 $50

* Prices are per month and exclude GST

Advertising Specification

The following is the technical specifications for advertising on the Australian Franchises website.

 

1. Rotating Top Banner

  • Maximum 4 brands
  • Displayed at the top of each page, except for a Franchisor’s standard listing
  • Dimensions: 468 x 60
  • Maximum File Size: 30kb Flash, 20kb JPEG
  • Formats Accepted: JPEG, Flash
 

2. Island Ad (Above the fold)

  • Maximum 4 brands
  • Displayed on each page, except for a Franchisor’s standard listing
  • Dimensions: 300 x 250
  • Maximum File Size: 30kb Flash, 20kb JPEG
  • Formats Accepted: JPEG, Flash
  • Can appear in either the Franchisor or Franchisee section of the site
 

3. Standard Franchisor Listing

  • Listing appears in 3 categories
  • Large View includes the following fields; Company Name, Investment, Small Description, Concept, Territory, Term, URL, Big Description, Logo and 3 other pictures
  • Image formats accepted: JPEG

Banner Specifications explained

The dimensions of banners are measured in the number of pixels in their width and height, so for instance, a banner that is 468X60 is 468 pixels wide and 60 pixels high.

Banners also have a weight dimension that is determined by the number of kilobytes (K) of data they contain. This is often referred to as the file size. Increasing the number of colours, graphics, animation and words in a banner increases its file size, or weight. The heavier the banner, the longer it takes to appear on screen, which is why online publishers put a limit on how heavy a banner can be.

General image specifications

  • URL: Please supply the URL to which your ad is to be linked.
  • Transparency: Graphics may be used on many different coloured backgrounds, so don't create transparent backgrounds.
  • Web-safe colours: All large flat areas of colour must be from the non-dithering palette of 216 colours. Be especially careful when using jpg's.
  • File extensions: Final graphics must be supplied with their correct labelling with the appropriate suffix to denote the format, eg. a JPEG banner called my_image must be labelled my_image.jpeg.
  • Animation: Animated (with limited or unlimited looping) or static.

Flash Specifications

The current version of Flash we accept is Flash 6, please ensure your swf is not published in a higher version. File size limitations apply for various ad dimensions. Please refer to our Spec Sheet for further details.


Standard Single Click Flash

Place the following code on a button instance in your movie:

on(release){
       getURL(_level0.clickTAG, "_blank");
}

The word clickTAG is case-sensitive. Do not include hard-coded url’s or references to third-party sources from within your Flash creatives.


Where to from here?


Bloomgroup