Crust Gourmet Pizza Bar

Crust has revolutionised the pizza bar concept, creating a model that’s unique and exciting. Our aim is to change the perception of pizza from a cheap and nasty (fast food) to an enjoyable healthier dining experience.

Company: Crust Gourmet Group Concept: Quality Pizza Territory: Opportunities remain in Tasmania, South Australia, Western Australia and Queensland Term: 15 years Investment: $300,000 - $400,000

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 Crust has revolutionised the pizza bar concept, creating a model that’s unique and exciting. Our aim is to change the perception of pizza from a cheap and nasty (fast food) to an enjoyable healthier dining experience.

Our aim from day one was to produce high quality and irresistible pizzas, provide a high level of customer service and achieve significant delivery efficiencies that would deliver superbly cooked pizzas to our customer’s homes.

We identified a gap in Australia’s huge pizza market. About 50% of the market is made up of the big chains, which focus on simple menus, quick service, delivery and takeaway. The other 50% composed of small independent operators who offer high quality gourmet pizzas for dine in or takeaway, but with limited or no delivery service because they cannot maintain pizza quality during delivery.

Crust has taken the very best of both worlds. We’ve created mouth-watering gourmet pizzas with a delectable range of toppings that includes a selection of premium meats, fresh vegetables and gourmet cheeses. But our biggest breakthrough was in perfecting a pizza base that would maintain its quality when home delivered.

Our fast home delivery, great customer service, smart production and delivery efficiencies allow Crust to compete with the lower end pizza delivery providers – but with a far superior product.

We’ve revolutionised the pizza delivery market, with our stores becoming the benchmark for pizza quality in their local areas. Crust Gourmet Pizza Bar has also become the first Pizza brand to be awarded the Heart Foundations Tick of Approval for 6 of its pizzas. Our fast service and quick home delivery makes Crust the people’s choice, and is quickly seeing Crust Gourmet Pizza Bar become Australia’s favourite gourmet delivery pizza.